As this new emerging company explains itself, "CHAPTER manifests a taste of importance with desire to evoke underlying, emotional states of grandeur and visceral appeal focused around the individual man." In other words, their goal is to accentuate the modern man and the personal greatness of his character. 

This concept is explicitly illustrated through their stylistic, contradictory designs. With each geometric cut and use of fine, modern fabrics, the portrayal of what it means to be a man is defined.

Stop by Lobby to check out CHAPTER's A/W 2013 line that just hit retail stores. The products that we have picked out for you are too aesthetically appealing to pass up. 

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