18 Feb

Freshjive, then and now..

Freshjive has been a staple in street wear since the early 90's.  After 20 years of being one of the most respected brands in the market place they decided to drop their logo from their product and marketing, switching to simply a black box.  However their ideals of rebellion, propaganda, and disillusionment still remain.  Since Lobby's inauguration in March of 2011 we have supported their unique and often "graphic," graphic tees along with their wearable yet affordable cut and sew.  Holiday 2011 has been moving quickly, so don't sleep on these styles...

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